Client:

CityPaws Veterinary Clinic, located in Denver, CO

Objective:

Increase organic search traffic, improve local SEO ranking, and boost appointment bookings.
Challenges:

Challenges:

• Limited online presence
• Strong competition from nearby clinics
• Low ranking for local keywords

Strategy:

1. On-Page SEO Optimization:
   • Conducted keyword research targeting local search terms like “Denver veterinarian,” “pet care in Denver,” and “veterinary clinic near me.”
   • Optimized meta tags, headers, and image alt texts on key service pages (e.g., “spay and neuter services,” “pet vaccinations”).
   • Developed structured data (schema markup) to improve search result visibility.
2. Content Marketing:
   • Created a blog focusing on pet health tips, including seasonal advice (e.g., “winter care tips for pets in Denver”).
   • Added FAQ sections to service pages to target long-tail keywords.
   • Promoted content through social media and email marketing.
3. Local SEO:
   • Claimed and optimized their Google My Business (GMB) profile with high-quality images, services, business hours, and frequent updates.
   • Implemented a review generation strategy to encourage satisfied customers to leave reviews on GMB, Yelp, and other directories.
4. Technical SEO:
   • Improved site speed and mobile-friendliness.
   • Ensured the site was secure (HTTPS) and fixed broken links or crawl issues.

Results:

• 60% increase in organic traffic within 6 months.
• The clinic started ranking in the top 3 positions for local keywords, improving visibility against competitors.
• GMB profile saw a 40% increase in calls and direction requests.
• The blog attracted more than 2,500 monthly readers, many of whom turned into leads.