Client:
PetCare Plus, a veterinary group with multiple locations across California
Objective:
Drive more traffic and improve SEO performance for multiple clinic locations.
Challenges:
- Inconsistent branding and SEO strategies across different locations.
- No unified local SEO strategy for individual branches.
- Lack of content targeted at specific services and pet owners’ concerns.
Strategy:
- Localized SEO for Multiple Locations:
- Created location-specific landing pages optimized with unique content, local keywords, and service-specific information for each clinic.
- Each page was optimized for local search terms like “Los Angeles veterinary clinic” and “pet wellness services San Francisco.”
- Built internal links between location pages to improve navigation and SEO juice.
- Link-Building and Directory Management:
- Claimed and managed listings on GMB, Yelp, and local business directories for all locations.
- Focused on building backlinks from local businesses (e.g., pet groomers, shelters) and relevant blogs in the pet niche.
- Content Development:
- Focused content around high-converting services like emergency pet care, dental services, and preventative health.
- Created a resource hub on the website with detailed guides on pet care, targeting specific queries (e.g., “how to care for a diabetic dog”).
- Review Management:
- Implemented an automated system to request reviews from clients and respond to feedback promptly.
- Encouraged reviews on both GMB and Facebook, and made sure reviews were geographically relevant to the specific location.
Results:
- Organic search traffic increased by 75% across all locations within 8 months.
- The group’s clinics were consistently ranking in the top 5 positions for key local terms.
- Customer review volume increased by 50%, improving the trustworthiness of each clinic’s GMB profile.
- Appointment bookings through the website increased by 30% thanks to improved visibility and better local optimization.